Counterfeits are not just for Christmas! Think about it. We all buy goods throughout the year from trusted suppliers. Believing that we are receiving the genuine goods. However, many brands from Nike, Dyson, Apple, Calvin Klein and Superdry are suffering from counterfeiters diverting and replacing their goods and this unfortunately increases at Christmas time.
Over £1.5m worth of counterfeit goods were seized by UK border officials last December and the theme of ͞risky whisky͟ and perfume that ͞smells like sick͟ sadly continues this season.
Brand owners and logistics companies can now take simple steps to secure products and packages, protecting consumers from the dangers and disappointment caused by these counterfeiters.
This security solution is available from Tamper Technologies, in the form of a tamper evident label on the product packaging itself. These tamper evident labels provide a hidden message that when removed alert the consumer that the product has been opened and therefore may have been replaced or is a counterfeit item.
These labels can be designed to expand the impact of the brand or repurpose a label already in place with a call to action or a QR code to encourage interaction with the brand, or simply state SECURITY with a sequential number specific to that product for traceability.
Tamper evident tapes can be applied to cardboard cartons, as well as pallet wrap for outer packaging protection whilst in the supply chain. The self-adhesive tape can be applied both automatically and manually.
Tamper Technologies are a Queens Award Innovation winner who manufacture specialist security tapes and labels for businesses globally and have experience and expertise to offer to companies looking to protect themselves from counterfeiters. Get in touch with them for a confidential conversation.
Leave the counterfeiters stuck with a lump of coal this Christmas, use tamper evident tapes and labels to protect your products and packages!