Primera’s full range of Label Production Solutions at the 20th Natural & Organic Products Europe
More and more manufacturers get the customer involved in the productand packaging design. The beverage bottle with your own name on the label, the shampoo with the self-made photo on it or the cereal mixed according to the own recipe: If you want, you can give many products a personal touch.
The personalisation of products is an important trend. A personal label or a personalised packaging is very popular and the customers are willing to spend money for this personalisation.
This trend offers companies the opportunity to cater even more individually to the wishes and needs of their customers and to retain them in the long term to their product and the company.